Gaurav Mishra
Brand & product strategist, obsessed with customers. Looking for senior roles in brand, marketing, growth, community, content and creative direction.
Twelve years of finding out what customers really think, then building the brand that changes it.
FITTR, H&R Block, Ketto and TransPerfect Paybooks. Research first, numbers always.
- Experience
- 12+ years, 2014 to now, across 5 companies
- Now
- Senior Manager, Brand & Marketing, TransPerfect Paybooks
- Looking for
- Senior manager, lead or head roles in brand, marketing, growth, community, content or creative direction
- Team
- Hired 16 at FITTR inside a 30-person marketing function; managed 50+ influencers and several agencies
- Budget
- Up to about $4.3M a year in marketing spend
- Industries
- Health & fitness, tax & fintech, crowdfunding, B2B SaaS, personal care, kitchen and home, personal finance, premium travel
- Markets
- India, plus global work across 70+ countries and US campaign support
- Education
- MBA in Business & Marketing, Balaji Institute of Technology & Management, Pune
- Notice period
- 30 days, negotiable
- Phone
- +91 73878 88951
- Location
- India
See 16 preferred cities
- KarnatakaBengaluru, Mysuru, Mangaluru
- MaharashtraPune, Pimpri-Chinchwad, Nashik, Chhatrapati Sambhajinagar
- Tamil NaduChennai, Coimbatore
- TelanganaHyderabad
- Andhra PradeshVisakhapatnam, Vijayawada
- KeralaKochi, Thiruvananthapuram, Kozhikode
- GoaGoa
Who's reading? Pick one and this page rearranges itself for you.
Brands I've built with
SalesNXT
How I work
You get a brand lead who learns a new category quickly and puts a working version in market early, then keeps making it better. I treat every convention as an experiment that worked once, and I run the next one.
- 20+ campaignsAcross TV, OTT, cinema, outdoor and digital, from brief to rollout.
- 50+ celebrities, creators and networksIncluding KL Rahul, Suniel Shetty, Nas Daily and Kunal Kapoor.
- $4.3M a yearIn marketing spend managed at peak, including a $1.3M brand campaign.
- 81% awareness liftAnd a 62% positive shift in brand perception, from Tax Samasya Unlock.
- A team of 20Built at FITTR, 16 of them hired by me, inside a 30-person marketing function.
What I solve
Four problems I'm brought in to fix.
The work
Brand work, backed by the numbers.
The problem and the result are on the card. How I got there is the part I'd rather walk you through myself. Tap any card to ask.
Influencers and talent I've worked with
- 500+MicroUnder 10K followers. Mostly barter, across FITTR and Ketto.
- 500+Mini10K to 50K followers. Mostly barter, across H&R Block, FITTR and Ketto.
- 100+Mid-tier50K to 500K followers, across H&R Block, FITTR and Ketto.
- 20+Large500K to 1M followers, across H&R Block, FITTR and Ketto.
- 10+Mega1M+ followers, for FITTR and Ketto.
Named talent. FITTR: KL Rahul, Suniel Shetty, Vidyut Jammwal and Nas Daily (paid collaborations); Milind Soman, Ritu, Geeta and Babita Phogat, Abhishek Upmanyu and Karunesh Talwar (events). Ketto: Kunal Kapoor.
Case studies go deep. Projects are shorter wins. Both come with the full story on request.
Career in a snap
Twelve years across five companies.
May 2023 – now
TransPerfect Paybooks
Senior Manager, Brand & Marketing
Upmarket repositioning, a 43-country brand extension, an AI pre-sales engine.
Mar 2020 – May 2023
FITTR
Brand Manager
Rebrand, brand campaign, community from 200K to 800K+, 16 hires.
Sep 2019 – Feb 2020
Ketto
Brand Strategy Manager
PodcastMD and the treatment cost estimator.
Mar 2015 – Sep 2019
H&R Block India
Junior Executive to Assistant Manager, Brand Communication
Three promotions in 4.5 years. Content Lab, Knowledge Center, 200M+ reach.
Jul 2014 – Mar 2015
SalesNXT
Primary Researcher to Business Development
Where research became the habit.
Proof by industry
- Fintech200M+ people reached
- Health & wellness$2.65M → $13.5M ARR in three years
- B2B SaaS (global)$37 → $143 MRR per new India client
- Crowdfunding$430K+ raised through one tool in 3 months
- Market researchPrimary studies for brands in the US, UK, Australia and Canada
- Personal careBrand foundation through to marketplace and quick-commerce launch
- Kitchen & homeCategory-entry research across major metros
- Premium travelBrand, content and performance for buyers in Canada, the US, Europe and Australia
Career snapshot, by function
Agencies and partners I've briefed and shipped with
About Gaurav Mishra
Research first, numbers always.
I started in 2014 as a primary researcher, sitting across from people and asking what they really thought of the brands they bought. I never stopped asking.
At H&R Block I turned tax, a subject nobody wants to think about, into content a country searched for. At Ketto I made it easier for families to ask for help. At FITTR I took a six-pack brand to wellbeing for everyone and grew a community across 70+ countries. At TransPerfect Paybooks I moved a payroll brand upmarket and built an AI engine that finds buyers in seven markets every day.
The method doesn't change: find the gap between how a brand sees itself and how its customers see it, then close it with creative, content and community that scale. I'm ready for the next full-time role where I can do that at a bigger scale.
- Marketing Guru Award (Global), H&R Block, 2018, chosen from 20 nominations across 5 countries
- H&R Block: Global Rising Star, Hall of Fame, Outstanding Contribution to India Operations
- World Digital Marketing Congress: Best Content Marketing Video Series, Best Social Media Marketing Campaign
- Global Youth Forum: Best Use of Facebook · DIGIXX: Social Awareness Award
Voices from the work
What the people I worked with say.
Let's talk
Let's talk about the role you have in mind.
Leave your details and I'll get back to you within 24 hours.
- Phone+91 73878 88951
- Emailgaurav@mishrawrites.com
- LinkedInlinkedin.com/in/mishrawrites
- CVDownload the CV (PDF)