Brand · GTM · Growth
Brand, GTM & Growth Leader
I work where positioning, community, content, and revenue need to move together. The work has stayed consistent across 12 years and five companies: clarify the story, build the system, make growth easier to repeat.
Brand systems built at
How I work
Find the lever
Diagnose what is really blocking growth: positioning confusion, weak category framing, poor ICP clarity, low-trust content, or a broken handoff between brand, sales, and product.
Build the system
Convert strategy into repeatable engines: campaign architecture, content labs, community loops, GTM playbooks, pricing narratives, and marketing processes teams can actually run.
Tie it to business
Measure brand through commercial movement: MRR, ARR, CAC, organic acquisition, engagement, customer lifespan, conversion, and market expansion.
Selected Impact
TransPerfect Paybooks · ARR Migration
ARR impact from moving legacy clients onto current pricing through segmentation, campaign, and Sales + CS alignment.
TransPerfect Paybooks · MRR
Upmarket repositioning, pricing, packaging, ICP shift
3.9× jump
FITTR · ARR
Brand, campaigns, community & product GTM
5× growth
H&R Block · Organic Traffic
In-house content & SEO engine, seasonal peak
600× growth
Voices from the Work
"Gaurav is one of the most capable and dynamic Brand/Marketing managers I've ever worked with. He will take on end-to-end ownership of any project and ensure successful delivery regardless of the timeline, scale, medium, budget, or stakeholders. No challenge will deter him from not only doing his best but driving his team to do the same."
Hossein Ashtari · Senior Program & Project Manager, IIM Calcutta · Colleague at FITTR
"Gaurav exhibited a relentless can-do attitude with talent to match. He is highly knowledgeable in his domain and can be trusted by peers as well as other departments. From a cultural fit perspective, he is and can be a strong asset to any team through his positive spirit and team-first attitude."
Rahul Kohli · Native Marketing Leader · Ex-IBM, H&R Block, UAE Exchange · Senior at H&R Block
Throughline
The pattern is simple.
Enter a complex growth moment. Find the strategic lever.
Build the system around it.
Leave behind momentum the business can keep using.
Not campaign theatre. Not awareness for awareness's sake.
Brand strategy that moves commercial numbers.
Gaurav M. · linkedin.com/in/mishrawrites · Bengaluru